Use this checklist when planning feature launch communications. Whether it’s an announcement email, a landing page, or an in-app message, following these best practices will ensure you’re meeting your user where they’re at, describing your new feature in a compelling way, and giving them the exact information they need to take action.
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Georgiana Laudi & Claire Suellentrop
When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.