Personalization is tough, and that's because most companies don't have enough customer data (or the correct customer data) to do personalization well. And it's terrifyingly easy to get personalization wrong! We've all received one of those "Hey {{first_name}}" emails before, and it's never a fun experience.
So in this workshop, Brianne Kimmel — SaaS investor & advisor, previously on the marketing teams at Expedia and Zendesk — is sharing The Customer Data Flywheel: a framework for figuring out...
- What customer data you should be collecting
- How to start gathering it, if you're starting from scratch