Use these interview questions to gain a better understanding of how your international customers make decisions, in order to craft a more effective global marketing campaign. These questions will help you uncover what sources your customers in international markets trust, who influences their thinking in relation to your product, and what factors affect their buying journey.
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Georgiana Laudi & Claire Suellentrop
When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.