If you're trying to run marketing projects, but have few-to-no analytics in place... Or if you have some analytics in place, but feel like banging your head against a wall when you try to get meaningful insights from your data... You will love this workshop with Dan McGaw: CEO of Effin Amazing (an analytics + marketing automation agency) and former Head of Marketing at Kissmetrics.
Dan shares how to:
- Figure out only the most important events and metrics you need to track
- Plan -- in an organized, methodical way -- exactly how to name and describe each event, so your entire team understands what you're looking at in your analytics dashboard
- Convince your dev team to actually help you set up your analytics properly (without hating you 😍)