Ever get the feeling your content marketing program is like a treadmill you'll never be able to turn off? Like you're churning out new blog post after new blog post, webinar after webinar, etc. with no end in sight?
If so, you may want to take a step back and consider Brittany Berger's more minimalist approach to content marketing. Brittany has run content marketing efforts at multiple SaaS companies (most recently, Mention) before switching to consulting — and she's found that creating as much new content as possible isn't necessarily more effective than scaling back & doubling down on what you've already got.
In this workshop, Brittany shares the 3 rules for getting more results with less content, which include:
- Defining what "enough" content means for your company
- Using content, instead of just creating it
- Prioritizing, remixing, repurposing, and optimizing (i.e., stretching the potential of your existing content library)
Bonus: Brittany's sharing a free worksheet for planning a minimalist content promotion strategy!