When you're ready to amp up your content marketing with new writers, it can be pretty nerve-wracking. Handing over the reins is pretty big deal. 😬
After all, they hold your company's brand in their hands: your voice, your tone, the opinions your company publicly states about the market...they're responsible for taking your vision, and translating it into written word for your audience. That's a pretty big deal.
How can you trust a third-party writer (someone who has no previous context) with such a big responsibility -- especially if you have a complex product, or already-strong opinions about your industry?
We tackled this challenge in this live Q&A, and covered details like...
- The values and risks to be aware of if you want to outsource your content marketing to a third party
- The different types of third-party options available to you (hint: not just a freelancer or an agency)
- How to vet, onboard, and manage third-party contributors over time