Brian Balfour once referred to retention as "the silent killer." After all, poor retention is what causes companies — even those seeing a hockeystick increase in new MRR — to suddenly shut down, despite a seemingly bright future.
Thankfully, Tara Robertson, Sprout Social's Director of Marketing Strategy, knows a thing or two about reducing churn before it's too late. She's led teams to boost ARR by millions — solely through marketing to existing customers (and without spending a dime on acquisition).
In this workshop, she's breaking down her process for you 🏆