Use this template to craft a positioning brief ahead of your next product or new feature launch, to keep your team aligned on the core problem your new product solves, why that problem is worth solving, and the benefits your product or features create for your customers. As a bonus, this template includes a full sample you can use for inspiration.
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Georgiana Laudi & Claire Suellentrop
When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.