SaaS Marketing Workshops

Day: October 18, 2017

Gaining C-Suite Trust & Buy-In for SaaS Marketers

Featuring Georgiana Laudi & Claire Suellentrop

What we cover in this workshop:

Becoming a Business Leader

  1. Reframe how you see your role
  2. Ask your stakeholders “what’s keeping you up at night?”
  3. Schedule strategic thinking
  4. Start taking ownership
  5. Look for visibility opps
  6. Build alliances with other depts
  7. Know what success looks like

Building Key Metrics into Conversations

  1. If you’re new to SaaS, get up to speed on the vocabulary now
  2. Speak that language with your stakeholders – daily and weekly
  3. What’s your CEO’s favorite metric? Why?
  4. Get access to the same reports your boss looks at every day
  5. How can marketing positively affect that metric? Tie the  work you do to the $$ value

Watch The Workshop 👇

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