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SaaS Marketing Workshops

Day: November 8, 2018

Live Replay: How to Painlessly Outsource Your SaaS Marketing

Featuring Georgiana Laudi & Claire Suellentrop

When you’re ready to amp up your content marketing with new writers, it can be pretty nerve-wracking. Handing over the reins is pretty big deal. 😬

After all, they hold your company’s brand in their hands: your voice, your tone, the opinions your company publicly states about the market…they’re responsible for taking your vision, and translating it into written word for your audience. That’s a pretty big deal.

How can you trust a third-party writer (someone who has no previous context) with such a big responsibility — especially if you have a complex product, or already-strong opinions about your industry?

We tackled this challenge in this live AMA, and covered details like…

  • The values and risks to be aware of if you want to outsource your content marketing to a third party
  • The different types of third-party options available to you (hint: not just a freelancer or an agency)
  • How to vet, onboard, and manage third-party contributors over time

Watch The Workshop 👀

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