Featuring Katelyn Bourgoin, Founder of Customer Camp
Here’s a mind-bending statistic: marketers who conduct audience research are 466% more successful than those who don’t.
And, on a related note: 65% of marketers are NOT conducting this research. They’re simply guessing at what tactics will drive growth for their companies. 😱
So…are you one of the marketers who’s 466% more successful than everyone else? Or are you somewhere in the other 65%?
If you know it’s time to get more serious about conducting customer research — but you’re not sure where to start, or how in the world to get buy-in — then this workshop is for you.
Today, Katelyn Bourgoin, Founder of Customer Camp, walks us through her 10-minute research setup guide: a simple, step-by-step approach to get you on the path to conducting ongoing customer research, right away.
- The top methods of audience research + their pros and cons
- What insights you should be looking for from your research
- Helpful research tools to help you get started fast
- Common research pain points & how to solve them