Forget The Funnel is run by Georgiana Laudi and Claire Suellentrop: two veterans of the SaaS marketing space.
We believe that with the right mix of training, mentorship and community, thousands more marketers can drive their companies toward big, hairy, audacious growth.
While our background stories may differ — Gia’s a Canadian who’s been in the marketing world since 2003; Claire’s an American whose marketing career began in 2012 — we’re united in our desire to support marketers in software and technology, and to provide the resources they need to step up as strategic leaders within their companies.
Since launching in the summer of 2017, we’ve helped thousands of marketers become indispensable to their companies by learning to:
Gia and Claire are intimately familiar with the pressures of high-growth startup life, and the pivotal role marketing plays in generating early demand.
In their previous in-house roles as VP, Marketing at Unbounce and Director of Marketing at Calendly, they worked with founding teams to grow their companies to millions in ARR — each without any major funding.
They now help other marketers do the same, in two ways:
1) Forget The Funnel: a weekly series of free, 30-minute workshops to help marketers get out of the weeds, think strategically, and be more effective leaders. These are bite-sized bits of advice, designed to be digested over lunch or on a short commute.
2) SaaS Marketer Essentials: a 12-week training program that equips marketers with the exact frameworks and tools they need to gather essential market data, develop marketing strategies that directly impact revenue, and establish alignment with fellow department leaders. This is an in-depth program — each lesson builds on the previous one, and the program culminates in the development of 90-day marketing strategies tied to business growth goals.
Over time, you can expect much more from Forget The Funnel than just educational content. Our aim is to build out an entire suite of resources and products to help marketers develop stronger skills, strategic thinking ability, and leadership potential.
Sign up below to be part of the journey.
Gia has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009, and launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.
Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions.
Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.
She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).
We both love discussions about business, marketing, customer research, CX, professional development, leadership, company culture, and intersectional feminism. You can reach us anytime on Twitter to chat about these topics; we’re @ggiiaa and @ClaireSuellen.
If you’re just browsing, we hope you enjoy your time here. If you’d like to subscribe to our upcoming weekly workshops or enroll in our training program, SaaS Marketer Essentials, we’d love to have you.
Either way, thanks for checking out Forget The Funnel.