SaaS Marketing Workshop:

Gaining C-Suite Trust & Buy-In for SaaS Marketers

What we cover in this workshop:

Becoming a Business Leader

  1. Reframe how you see your role
  2. Ask your stakeholders “what’s keeping you up at night?”
  3. Schedule strategic thinking
  4. Start taking ownership
  5. Look for visibility opps
  6. Build alliances with other depts
  7. Know what success looks like

Building Key Metrics into Conversations

  1. If you’re new to SaaS, get up to speed on the vocabulary now
  2. Speak that language with your stakeholders – daily and weekly
  3. What’s your CEO’s favorite metric? Why?
  4. Get access to the same reports your boss looks at every day
  5. How can marketing positively affect that metric? Tie the  work you do to the $$ value

Watch The Workshop 👇

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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