SaaS Marketing Workshop:

Gaining C-Suite Trust & Buy-In for SaaS Marketers

What we cover in this workshop:

Becoming a Business Leader

  1. Reframe how you see your role
  2. Ask your stakeholders “what’s keeping you up at night?”
  3. Schedule strategic thinking
  4. Start taking ownership
  5. Look for visibility opps
  6. Build alliances with other depts
  7. Know what success looks like

Building Key Metrics into Conversations

  1. If you’re new to SaaS, get up to speed on the vocabulary now
  2. Speak that language with your stakeholders – daily and weekly
  3. What’s your CEO’s favorite metric? Why?
  4. Get access to the same reports your boss looks at every day
  5. How can marketing positively affect that metric? Tie the  work you do to the $$ value

Watch The Workshop 👇

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

Other SaaS Marketing Resources you might like...