How to Convert Free SaaS Users Into Happily Paying Customers

April 3, 2019

(Coming Soon)

Wes Bush

Principal at Product-Led Institute

Your SaaS product might have the sleekest, most gorgeous UI of all time. But during onboarding, if new users don't experience the 'final outcome' they're trying to achieve (aka, what they signed up to do in their own lives using your product)....your trial > paid conversion rates will remain miserably low.

That's where Wes Bush comes in. Wes is the founder of Traffic is Currency, a boutique consultancy that specifically helps B2B SaaS companies adopt and optimize free trial or freemium models. (Wes also ran the Product-Led Summit earlier this year, featuring dozens of brilliant features, including our very own Gia!)

In this workshop, Wes shares his insights and advice for how to convert free SaaS users into happily paying customers — outlining various strategic and psychological techniques to ensure your customers are not only sticking with you and your product but also — just as important — that they're happy :)

Watch 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

👋 Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in live Q&As and get your questions answered in real-time. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Wes Bush

Wesley Bush is the Principal at Product-Led Institute, which advances the practice of Product-Led Growth through online education, events, and research.

View Expert's Full Profile

Read 📖

Wes Bush

Wesley Bush is the Principal at Product-Led Institute, which advances the practice of Product-Led Growth through online education, events, and research.

View Full Profile

Heading

April 3, 2019

(Coming Soon)

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript