Staying focused is tough enough when you’re in charge of marketing for just one product. After all, you’re probably…
- Testing different marketing channels at each phase of your customer’s journey
- Using different messaging for your various customer segments
- Fielding endless new ideas from teammates and execs (“Why aren’t we doing webinars?” “We should try LinkedIn ads.” “What about getting a booth at this trade show?”)
Now, multiply that chaos by two or three products! 🤯 As a marketer, how can you possibly stay productive in a multi-product environment?
Thankfully, Fadeke Adeguyi is here to help you out. She manages social media & content for Doist: the parent company of both Todoist and Twist — meaning she and her team are responsible for not one, not two, but three different brands.
Fadeke shares the 4 strategies she and her team members use to maintain focus within a multi-product org, plus some kickass frameworks and templates to help you do the same.