SaaS Marketing Workshop:

How to Quickly Create a Killer Saas Value Proposition

Key workshop takeaways:

  1. Value props need to communicate relevance, value, and differentiation. They’re not slogans (e.g., “Just do it”).
  2. Value props are more important to startups than slogans are, because people don’t know who you are or why they should care.
  3. You don’t need to be a writer to create a great value prop. The process can be pretty painless.
  4. Survey your website visitors and best customers to get inside their heads (min. 25 responses each)
  5. Don’t try to reinvent the wheel. Lean on value prop templates created by others (see Copyhackers blog post below)

Watch The Workshop 👇

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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