SaaS Marketing Workshop:

How to Build a SaaS Content Strategy Your Boss Will Love

You might find yourself wishing you could steal a copy of Brian’s killer content strategy frameworks. Seriously, we both wish we had content planning resources this useful…like 5 years ago.

Our key takeaways

  1. Transition from “just blog” to a holistic content marketing strategy
  2. Link every content initiative to a business goal
  3. Think through content for each customer journey stage
  4. Nail down your content structure
  5. Create a content marketing metrics dashboard
  6. Build a great content brand

Watch The Workshop 👇

About The Workshop Host 👋

Brian Sun, Senior Content Marketing Manager at Autopilot

In just a year and a half, Brian’s role has gone from writing blog posts to building out a team of content producers. Brian’s passionate about developing content for every stage of the customer journey. Autopilot is visual marketing automation and customer journey software.

Get The Workshop Resources ✍️

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