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SaaS Marketing Workshop:

Live Replay: How to Scope Your Marketing Projects for Success (and Sanity)

Have you ever struggled to keep up with a boss who constantly switches gears? You’re going along, managing your workload as best you can, when suddenly your boss says “Hey! Let’s try [XYZ new idea]!”

You feel obligated to say yes (because it’s your boss, and you’re a reliable, responsible employee)…but your boss doesn’t seem to understand how much time and effort you’re spending on your current projects. You really can’t handle this shifting of goalposts right now.

How do you communicate this to your boss? How do you scope a marketing project, get your boss to respect the workload involved…and save your own sanity?

We shared the answer in yesterday’s live workshop. Catch the replay here👇

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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