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SaaS Marketing Workshop:

Live Replay: How to Scope Your Marketing Projects for Success (and Sanity)

Have you ever struggled to keep up with a boss who constantly switches gears? You’re going along, managing your workload as best you can, when suddenly your boss says “Hey! Let’s try [XYZ new idea]!”

You feel obligated to say yes (because it’s your boss, and you’re a reliable, responsible employee)…but your boss doesn’t seem to understand how much time and effort you’re spending on your current projects. You really can’t handle this shifting of goalposts right now.

How do you communicate this to your boss? How do you scope a marketing project, get your boss to respect the workload involved…and save your own sanity?

We shared the answer in yesterday’s live workshop. Catch the replay here👇

Watch The Workshop 👀

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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