SaaS Marketing Workshop:

Live Replay: How to Painlessly Outsource Your SaaS Marketing

When you’re ready to amp up your content marketing with new writers, it can be pretty nerve-wracking. Handing over the reins is pretty big deal. 😬

After all, they hold your company’s brand in their hands: your voice, your tone, the opinions your company publicly states about the market…they’re responsible for taking your vision, and translating it into written word for your audience. That’s a pretty big deal.

How can you trust a third-party writer (someone who has no previous context) with such a big responsibility — especially if you have a complex product, or already-strong opinions about your industry?

We tackled this challenge in this live AMA, and covered details like…

  • The values and risks to be aware of if you want to outsource your content marketing to a third party
  • The different types of third-party options available to you (hint: not just a freelancer or an agency)
  • How to vet, onboard, and manage third-party contributors over time

Watch The Workshop 👀

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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