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SaaS Marketing Workshop:

Live Replay: How to Painlessly Outsource Your SaaS Marketing

When you’re ready to amp up your content marketing with new writers, it can be pretty nerve-wracking. Handing over the reins is pretty big deal. 😬

After all, they hold your company’s brand in their hands: your voice, your tone, the opinions your company publicly states about the market…they’re responsible for taking your vision, and translating it into written word for your audience. That’s a pretty big deal.

How can you trust a third-party writer (someone who has no previous context) with such a big responsibility — especially if you have a complex product, or already-strong opinions about your industry?

We tackled this challenge in this live AMA, and covered details like…

  • The values and risks to be aware of if you want to outsource your content marketing to a third party
  • The different types of third-party options available to you (hint: not just a freelancer or an agency)
  • How to vet, onboard, and manage third-party contributors over time

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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