Some hard truths about the state of marketing in 2018 (almost 2019):
CAC is rising.
Customer satisfaction is falling.
Buyer power is at an all-time high.
So how can you get ahead when it's getting ever-more expensive to do so....and when the customers you attract are less likely than ever to stick around?
You've got to create empathy for your customers, and maintain that empathy company-wide.
Now, if you're thinking ugh, but what does "creating empathy" even mean?...Ashley Greene (Founder & CEO of Instratify) is here to tell you: it's more than just a fluffy, feel-good phrase.
It's an actual process your team can implement and grow over time - whether you're a 5-person company or a 500-person company - to gain an edge on the competition.