We're so excited Season 2 has finally kicked off! 🎉 We shared a great conversation yesterday, and tackled the following topics (and more) during our monthly AMA:
- How to frame a SaaS marketing strategy from the ground up, amidst tons of advice and content on the internet
- How to track the effects of your blog posts/guides/webinars/etc, and the health of the customers who engage with them
- How to approach your CEO about stepping into a Director of Marketing role
- Where to draw the line between being on brand vs growth experiments, or trying crazy things