Katelyn Bourgoin is a 3X founder turned growth strategist. She understands the challenges product teams face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth startups, SMBs, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated product teams use customer insight to figure out who their best customers are and what triggers them to buy (or stop buying).