Become a SaaS leader who makes an impact and achieves meaningful results

Forget piecemeal tactics. Gain real customer insight. Create revenue-generating customer value.

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Join 5000+ SaaS marketing, growth & product leaders

Get guidance from those who've been there

Learn a systematic customer-led approach

Build your growth plan with confidence

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The sheer caliber of guests and knowledge shared in the FTF workshops is priceless. They have directly contributed to my career, rocketing me from a digital marketing strategist to CMO at a fintech startup, with short onboarding period and immediate impact. I highly recommend the series to any tech marketer, no matter your career level.

Rachel Houde

CMO

Huge thumbs up on yesterday's workshop! As the sole product marketer at my company, it was extremely helpful to see how other organizations are tackling product marketing, and also very reassuring to know I'm not the only one out there struggling with some of these issues.

Madelyn Newman

Sr. Product Marketing Manager

I just accepted an offer to be Baremetrics' Head of Growth and I wanted to say thank you. Thank you, because FTF has been invaluable to me in growing and learning as a marketer. Gia and Claire and all the resources they provide have helped take me from a digital marketer with my hands in everything to leader at an amazing SaaS company.

Corey Haines

Head of Growth

Nobody said it would be easy

(But nobody said it would be this hard)

  • Is growth inconsistent at best (or nonexistent at worst)?
  • Are you frustrated from working your ass off, yet still not seeing the results you need?
  • Do you have tons of ideas, but no clue how to prioritize them?
  • Are you worried you're behind where you should be, or that you might let your team down?
  • Is it time for a meaningful strategy you can feel confident in?
  • Are you just not sure where to start?

The answer to nearly every growth-related challenge your team experiences can be found in your customers, and this is especially critical in SaaS: where long-term customer value and loyalty is life or death. We think there should be a simple, proven process for finding those insights and turning them into high impact, revenue-generating outcomes.

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Access 100s of workshops, teardowns, Q&As and tools from world-class SaaS leaders

Plus: get members-only access to live Q&As on a specific SaaS topic each month, and be the first to hear about upcoming interviews with SaaS growth experts

Expert Interview

Customer Marketing Lessons Learned at Loom

Allie Hitchcock

Customer Marketing Manager at Loom

Expert Interview

How to Develop and Advocate for a B2B SaaS Content Strategy

Adrienne Barnes

B2B SaaS Content Strategist

Expert Interview

Your SaaS Content Marketing Questions Answered

Andy Crestodina

CMO & Co-Founder, Orbit Media

Live Session

[Live Replay] SaaS Onboarding Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

Mastering Customer Engagement, Retention & Monetization with Justine Jordan

Justine Jordan

Head of Marketing at Wildbit

Live Session

[Live Replay] How to Connect Customer Value to SaaS Revenue Growth

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

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Oh and hey 👋 We're your hosts

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the "echo chamber" and inside their best customers' heads. She's spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

Learn More About Us

Access our library of 130+ free resources to begin learning how to take a more systematic, customer-led approach to growth.

If you’re up against lofty expectations (from your stakeholders, your team, maybe even yourself) trying to grow and scale a SaaS business, Forget The Funnel is for you. We can't wait to get to know you.

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