Make revenue-driving product, marketing & growth decisions based on...
Intuition
Assumptions
Somebody else’s playbook
What worked for that other company
What worked in your last role
What you read on twitter
What you heard on a podcast
Actionable insights from your best customers
WORK WITH US
If you’re like most SaaS teams we work with, these struggles will hit home*
*Direct quotes from CEOs, Heads of Product, & Heads of Marketing we've worked with
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“We’re operating based on intuition, which is leading us to building feature after feature that's not delivering tangible enough value.”
“We’ve had trouble articulating what a successful customer looks like, which leads to weak onboarding.”
“Not much research has been done here that the entire business is able to rally behind confidently.”
“We’re missing information about how successful customers really use our product, which would help us unlock activation. But we don't have the right skillset or bandwidth on the team."
We help you stop guessing and evolve your product & marketing with confidence
- Who your best customers are
- What value they get from your product, in their own words
- How you can action that value across your customers’ experiencea
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Members are also supported by 2x monthly group office hours and a private community of kind, smart peers.
*Including in-house, freelancers and consultants :)
"Working with Forget The Funnel doesn’t just give you rich customer insights. It provides you with actionable steps to take, critical changes to make, content, and processes to improve—all geared to improving customer’s experience and increasing the value your product provides.
My team paid tens of thousands of dollars to work with Forget The Funnel, and we earned every dollar back tenfold.”
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Who the heck are we?
Hi! We're Forget the Funnel. đź‘‹ We created the Customer-Led Growth Framework. Then we wrote the book on it.
We're a boutique product marketing & growth consultancy. We can help your SaaS or subscription business drive more predictable, meaningful revenue through...
- Differentiated positioning & messaging that helps your product cut through the noise
- Increased conversions along your customers' journey
- Reduced churn
- Higher product adoption and long-term product engagement
Helping SaaS companies break away from assumptions to become more customer-led is our jam. ✨
Georgiana Laudi
Claire Suellentrop
Alex Cartmill
Ethan Graham Roeder
Heidi Kreis
Claire Heginbotham
Beth Thouin
Smart people say good things about our process
There are lots of ways to grow and scale a business. The Customer-Led Growth Framework happens to be ours.
At its core, Customer-Led Growth is about uncovering what works for your best customers, then reverse-engineering their experience to acquire and retain more of them.
Here's what CEOs, product & marketing leaders, and growth practitioners have to say about it:
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The Customer-Led Growth Framework is a must for anyone who wants to unlock explosive growth for their business. This is especially true for product-led companies, because you can't be truly product-led if you're not first customer-led.
FTF’s Customer-Led Growth Framework gives structure to all the strands that marketing, growth, and product folks typically spend years chasing and fumbling about on.
I’m a founder who comes from a customer support background, and I have a strong distaste for most sales and marketing. Enter the Customer-Led Growth framework. By learning from your best customers and tracking what actually provides value to them, you can build an even better product. We've almost doubled our trial-to-paid conversation rate using this framework, through marketing that actually feels like great customer service.
“We need to become more resilient to any possible challenges in top-of-funnel, whether paid or organic.”