Make confident marketing & product decisions based on...
Trusted by best-in-class SaaS brands
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We help you stop guessing and evolve your product & marketing with confidence
We work with your team directly to uncover:
Who your best customers are
What value they get from your product, in their own words
How you can action that value across your customers’ experience
FTF's Pro Membership gets you access to the Customer-Led Growth Program: our self-serve video course containing 30+ lessons and dozens of worksheets, tools, and templates to help you take a more strategic, customer-led approach to growth.
Members are also supported by 2x monthly group office hours and a private community of kind, smart peers.
My team paid tens of thousands of dollars to work with Claire and Gia, and we earned every dollar back tenfold.
Who the heck are we?
Hi! We're Forget the Funnel. 👋 We created the Customer-Led Growth Framework. Then we wrote the book on it.
We're a boutique product marketing & growth consultancy. We can help your SaaS or subscription business drive more predictable, meaningful revenue through...
Helping SaaS companies break away from assumptions to become more customer-led is our jam. ✨
Georgiana Laudi
Claire Suellentrop
Heidi Kreis
Ethan Graham Roeder
Beth Thouin
Alex Cartmill
Claire Heginbotham
Smart people say good things about our process
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At its core, Customer-Led Growth is about uncovering what works for your best customers, then reverse-engineering their experience to acquire and retain more of them.
Here's what CEOs, founders, product, marketing & growth leaders have to say about it:
What Forget The Funnel did for us in one week would have taken us months to produce ourselves. I can't describe how brilliant it was not only having their guidance on our growth strategy, but also having them do the heavy lifting and handing us all the deliverables needed to execute on a silver platter. That's invaluable at this stage of building a business. Additionally, I'm excited that this work will help every single person in our organization -- including future hires -- understand how to communicate to our customers and prospects and help us grow.
The deliverables Forget The Funnel provides are really strong. The summary of the research is informative, as is the map of how our ideal customers engage with us. These resources are especially helpful as we rapidly bring on new team members.
"Working with Forget The Funnel doesn’t just give you rich customer insights. It provides you with actionable steps to take, critical changes to make, content, and processes to improve—all geared to improving customer’s experience and increasing the value your product provides.
My team paid tens of thousands of dollars to work with Forget The Funnel, and we earned every dollar back tenfold.”
If you’re like most SaaS teams we work with, these struggles will hit home*