When a company's growth is shaky, slowing, or unpredictable, founders & execs quickly look to marketing to solve the problem. It's easy to assume that "growth" = "more leads," and that "more leads" requires "more marketing tactics."
But what led to unpredictable growth in the first place was a reliance on piecemeal tactics (that worked in gaining early traction) — and a failure to transition out of startup mode, and into a more scalable approach to generating growth, centered on providing customer value.
In this book, we lay out the framework for:
We believe there should be a simple, proven process for finding customer insights, then turning those insights into high-impact, revenue-generating outcomes in weeks, not months or years.
Become a member of Forget The Funnel (free!) to start learning how to take a more systematic, customer-led approach to growth starting today.