Last updated: November 2025

We take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and the choices you have. “We,” “us,” and “our” refer to A Better CX Inc. (dba Forget The Funnel). “You” refers to anyone using our website (www.forgetthefunnel.com), our products, or interacting with us in any way.

This Policy applies to visitors, subscribers, and clients.

1. Information We Collect

A. Information you provide directly

Newsletter subscribers
If you sign up for our email list, we collect:

• Name
• Email address

Clients
If you become a client, we collect additional information needed to deliver our services:

• Name and contact details
• Company and role
• Billing information (processed securely through third-party payment providers)
• Project-related content you provide to us (documents, interview transcripts, files, etc.)

We do not collect demographic data (age, gender, etc.) or sensitive information unless you voluntarily provide it in client materials.

B. Information collected automatically

We use standard analytics tools to understand how people use our website. This may include:

• IP address
• Browser type and device
• Pages visited
• Time on site
• Referring URLs

We do not run ads or use advanced ad-tracking networks (no Meta, Google, or LinkedIn ads).

C. Information from third parties

We may receive basic contact or company info from tools you already use (e.g., scheduling tools, payment processors, or CRM integrations).

2. How We Use Your Information

We use your information to:

Provide and improve our services

• Respond to your inquiries
• Deliver consulting and research services to clients
• Process payments
• Communicate about projects or updates related to your engagement

Operate and improve our website

• Monitor and improve site performance
• Keep the site secure
• Understand general usage patterns

Communicate with you

• Send newsletters or updates you signed up for
• Send service-related emails (project updates, invoices, etc.)

We do not sell your data.
We do not run programmatic advertising.
We do not share your data with third parties for marketing.

3. Legal Basis for Processing

We process your information based on:

• Your consent (newsletter sign-ups)
• Performance of a contract (client engagements)
• Legitimate business interests (site security, analytics, improving our services)

4. How We Share Information

We only share data with service providers who help us operate our business, such as:

• Google Workspace (file storage)
• Webflow (website hosting)
• Payment processors (for client billing)
• Scheduling tools
• Basic analytics providers

All providers are required to handle your data responsibly.

We may also share information if required by law.

We never sell or rent your personal information.

5. International Transfers

We’re a Canadian company headquartered in Quebec. However, many of our service providers store and process data in the United States and other countries.

By using our site or submitting your information, you understand that your data may be transferred to jurisdictions outside your home country.

6. Data Security

We use industry-standard security practices, including:

• Encrypted connections (HTTPS)
• Secure storage through Google Workspace
• Access controls and authentication for internal tools

However, no online system is ever 100 percent secure. We encourage you to protect your passwords and log out of shared devices.

7. Data Retention

We keep information only as long as necessary for:

• Delivering services
• Meeting legal and tax obligations
• Resolving disputes
• Maintaining business records

Newsletter subscribers can unsubscribe at any time.

Client files may be retained for legal and operational reasons unless you request deletion (subject to legal requirements).

8. Your Rights

Depending on your location, you may have rights such as:

• Accessing the personal data we hold
• Correcting inaccurate information
• Requesting deletion
• Withdrawing consent (e.g., unsubscribing from emails)
• Requesting a copy of your data

To make a request, email us@forgetthefunnel.com.

We may need to verify your identity before processing your request.

9. Cookies and Tracking

We use basic cookies and local storage for:

• Site analytics
• Remembering user preferences
• Improving site performance

You can disable cookies in your browser, but some features may not work correctly.

We do not use retargeting pixels or cross-site ad tracking.

10. Links to Other Websites

Our site may link to other websites. Their privacy practices are their own. We recommend reviewing their policies before providing any personal information.

11. Dispute Resolution and Governing Law

This Policy is governed by the laws of Quebec, and any disputes will be handled exclusively by the courts located in Montreal, Quebec.

No arbitration clause applies.

12. Changes to This Policy

We may update this Policy from time to time. When we do, we’ll update the “Last updated” date at the top of this page.

Your continued use of our website or services means you accept the updated Policy.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

📧 us@forgetthefunnel.com
📮 A Better CX Inc., 1249 Sussex Road, #1020, Montreal, Quebec, H3H 2A1, Canada