A new chapter for Forget the Funnel

Looking for the FTF Workbook? You’re in the right place—and getting something even smarter.

When we launched the Forget the Funnel book, we included a free 110-page workbook to help you put Customer-Led Growth into practice.

Now—on the two-year anniversary of the book—we’ve reimagined that workbook entirely. It’s no longer a mega long static PDF. It’s now an interactive tool (yes, powered by AI) built to grow with you.

Think of it as the Forget the Funnel Workbook Companion.

It’s everything you were expecting—and a lot more.

What industry experts have to say about it:

Wow, this is WAY more comprehensive than I was expecting!

This is super cool. I love template-heavy resources like this. Y’all made something great.

Sweet Baby Jane this thing is massive — it’s another book!! Please tell me you’re going to charge for this.

Apply CLG faster, smarter—with an AI-powered book companion.

What's inside:
  • Stakeholder alignment tools – Get your team onboard and invested
  • AI research advice – Built-in tools to help you apply CLG faster, more efficiently, and with support from modern tools
  • Research templates – Know what to ask and who to ask to get the answers you need to grow
  • Customer journey mapping frameworks – Identify the gaps, friction, and opportunities
  • Strategy and segmentation worksheets – Apply the CLG frameworks from the book

It’s free. It’s practical. It’s here to help you move faster with more confidence.

Request Free Access

Tools to ask the companion about

The exact templates, scripts, worksheets, checklists, and agendas we've used to help thousands of founders, product marketers, product managers, and heads of marketing and growth get clear on their customers and make smarter decisions, faster.
Questions to ask stakeholders to identify the critical business opportunity you’ll tackle
Critical Business Opportunity Project Brief
CLG Team Roles & Responsibilities Worksheet
CLG Team Roles Worksheet Template
Project Kickoff Email Template
Project Kickoff Meeting Agenda Template
Customer Research Methods selection template
Customer Research Planning Worksheet
Customer Interview Outreach Template
Customer Interview Questions
Interview Scheduling Tracker Template
Customer Survey Outreach Template
Customer Survey Questions
When Customers Are Hard To Reach Tips & Ideas
Audience Research Planning Worksheet
Website Survey Setup Instructions
Audience Interview Outreach Template
Audience Interview Questions
Additional Resources for Audience Research
Research Repository Template
Customer Job-to-be-Done Brief Template
Customer Job-to-be-Done Prioritization Rubric
Team Job-to-be-Done Presentation Template
Customer Experience Brainstorm Board Template
Leading & Lagging Indicators of Success Examples
Value Mapping Template
KPI Mapping Template
KPI Growth Tracker Template
KPI Dashboard Template
Customer Experience Audit Checklist
Customer Experience Map Template
Team Customer Experience Map Presentation Template