We believe where there is customer value to add, there is revenue to gain

And we're serious about helping you deliver the former, so you can enjoy the latter. Just a few examples of companies we've helped achieve this:

A 23% activation lift & 40% faster time to value on a key revenue-generating feature

Contractors were signing up for Joist in droves, but many stopped short of processing their first payment after enabling the feature—a time-intensive task. Seeing a major revenue opportunity, Ryan Chong, Senior Product Manager for Growth, formed the Payments Growth Squad to tackle the issue. To move quickly, they turned to Forget The Funnel for research and answers.

Success Story

We believe where there is customer value to add, there is revenue to gain

A 23% activation lift & 40% faster time to value on a key revenue-generating feature

Driving 64% more new signups & a 300% increase in key feature adoption

Boosting qualified inbound leads by over 300%

Increasing free → paid conversions by 100%

Stop wasting time with best-practices and guesswork.

We help founders & execs tired of missing targets, turn customer insight into measurable product growth.

We believe where there is customer value to add, there is revenue to gain

A 23% activation lift & 40% faster time to value on a key revenue-generating feature

Driving 64% more new signups & a 300% increase in key feature adoption

Boosting qualified inbound leads by over 300%

Increasing free → paid conversions by 100%

Stop wasting time with best-practices and guesswork. We help founders & execs tired of missing targets, turn customer insight into measurable product growth.

Stop wasting time with best-practices and guesswork.

We help founders & execs tired of missing targets, turn customer insight into measurable product growth.