Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can’t get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.

Enter Forget The Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base.

Messaging has historically been difficult for us to nail because we’ve been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations.

"Forget The Funnel really helped us build alignment and strategy. We were growing, but churn was brutal, and we couldn’t figure out why customers were leaving. We knew we were delivering value, but we couldn’t clearly explain what that value was…  to us or our customers

Forget the Funnel came in, mined through all that fluff, and helped us see exactly what our best customers cared about most. The customer research they did for us was a huge unlock. Now, it’s the foundation of our product strategy, how we prioritize AI, and even my speaking gigs. The work we did with Forget The Funnel wasn’t just about copy or messaging—it sparked a total shift in how we think about delivering value."

I would 110% recommend working with the Forget the Funnel team. I've already recommended them to a few other founders!

This team does a deep dive into your company and establishes all the opportunities you’re currently leaving on the table. Their expertise has brought so much value to us already – and we haven't even finished implementing all their recommendations yet.

I was so impressed at the FTF team’s understanding of our product, and their ability to have meaningful, nuanced discussion about what’s best for our business. 

‍Their experience and dedication to making recommendations based on data gave us so much confidence.

"Forget The Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results. The 23% lift exceeded our expectations. It proved that focusing on customer insights and delivering the right messaging at the right time makes a measurable difference."

With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. Forget The Funnel helped us rethink the way that we're doing product marketing, along with how we're going to market between all of the different disciplines across Bitly.

It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales.

"We tried so many different tactics to acquire new customers. LinkedIn campaigns, a couple of partnerships, guest blog posts...but we were guessing. Knowing what to focus on is hard when there are so many ways to go about marketing. Having insight into who our best customers are (so we can target our approach to them) gives us a new level  of peace of mind. Having a blueprint for what to do and what to aim at, that’s a big advantage."

FTF helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing. Second, we have an action plan for growth backed up by research (which I love)! Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!

"The value themes Forget the Funnel identified clicked with our team. Their analysis helped us understand how to better communicate our product's strengths to developers. Their messaging framework helps us speak directly to what makes our product truly valuable from the start.

The impact on our product roadmap has been huge. After our workshop, there was no ambiguity about what we work on next."

We learned so much in our Growth Sprint workshop. The organized structure of the workshop, from processing customer insights to solutions brainstorming, helped align our team quickly. We’re keen to put Forget The Funnel’s recommendations into action.

"Working with Forget The Funnel doesn’t just give you rich customer insights. It provides you with actionable steps to take, critical changes to make, content, and processes to improve—all geared to improving customer’s experience and increasing the value your product provides.

My team paid tens of thousands of dollars to work with Forget The Funnel, and we earned every dollar back tenfold.”

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