We help founders & execs tired of missing targets, turn customer insight into measurable product growth.
Solve your acquisition, activation & retention problems in weeks (not months).
FTF helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing. Second, we have an action plan for growth backed up by research (which I love)! Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!
"Working with Forget The Funnel doesn’t just give you rich customer insights. It provides you with actionable steps to take, critical changes to make, content, and processes to improve—all geared to improving customer’s experience and increasing the value your product provides.
My team paid tens of thousands of dollars to work with Forget The Funnel, and we earned every dollar back tenfold.”
With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. Forget The Funnel helped us rethink the way that we're doing product marketing, along with how we're going to market between all of the different disciplines across Bitly. It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales.
Eventually, guesswork stops...working
There are lots of ways to tackle acquisition, activation, & retention challenges in SaaS. If you're like most companies we work with, at least one of these will sound familiar:
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You're operating based on intuition or best guesses, which leads to lots of experiments...but nothing that meaningfully moves the needle.
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You're following a playbook that worked somewhere else. At a different time in SaaS history. With a different product, team, and target audience.
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You're getting help from people who are experts on specific channels or best practices, but who aren't experts on your product, customers, or industry.
Experimentation. Playbooks. Working with channel experts. None of these things are wrong.
Here's what is wrong: before you waste another minute (or dollar) frantically taking action, you need to develop a deeper understanding of your best customers first. This is what enables you to actually build and market effectively.
A Sprint unlocks that understanding for you. 🔑
We tried so many different tactics to acquire new customers. LinkedIn campaigns, a couple of partnerships, guest blog posts...but we were guessing. Knowing what to focus on is hard when there are so many ways to go about marketing. Having insight into who our best customers are (so we can target our approach to them) gives us a new level of peace of mind. Having a blueprint for what to do and what to aim at, that’s a big advantage.
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Working with us is especially high-ROI for SaaS teams that...
- Have happy, highly engaged customers, but struggle to cut through the noise and acquire new ones
- Know there’s a ton of growth levers they could pull, but aren't sure what to prioritize
- Have decent top-of-funnel activity, but low (or slowed) signups, free-to-paid conversions, or worrisome churn
- Offer a robust, feature-rich product, but most customers only use a fraction of the feature set
- Serve a broadrange of customer segments and aren't sure which ones have the highest growth potential
- Recently experienced a major shift in the market and need to adapt their positioning, messaging, & resources accordingly
Pretty well every SaaS team faces at least one of these challenges as they grow. When it's your team...
BOOK AN INTRO CALLWe unlock the customer data that puts you on the path to scalable product growth:
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These are the details you need to create positioning, messaging, & product strategies that actually move the needle.
Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can’t get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget The Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base.
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Let's talk:
What Forget The Funnel sprints will do for you
- A Research Sprint...
Gives you an in-depth understanding of how your best customers think, feel, and make decisions. You’ll get 10-12 video/audio recordings of 30-45 minute “Jobs-to-be-Done” interviews with your best customers – conducted by a team of expert researchers. - An Insights Sprint...
Delivers the “so what” of all that research on a silver platter. You’ll get an insights report that breaks down the “Jobs” customers “hire” your product to do, provides recommendations on which customer “Job” represents your biggest growth opportunity, reveals the value your product delivers in your customers’ words, and much more. - A Messaging Sprint...
Enables you to better describe your product’s value and cut through the noise. You’ll get strategic positioning and messaging recommendations, applicable across your marketing and product experience, to help you better resonate with your best customers. - A Growth Sprint...
Supercharges your team’s ability to make progress toward your business goals. You’ll get an extremely detailed review of your current customer experience, a team workshop to get your key decision makers aligned on top-priority growth opportunities, and the tools your team needs to take action.
With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. Forget The Funnel helped us rethink the way that we're doing product marketing, along with how we're going to market between all of the different disciplines across Bitly. It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales.
We'll help your team achieve results like...
100%
increase in free-to-paid conversion rate
300%
increase in “north star”feature adoption
93%
increase in free signups
98%
increase in trial signups
We help launch, build & grow amazing SaaS brands:
Stop wasting time with best-practices and guesswork.
We help founders & execs tired of missing targets, turn customer insight into measurable product growth.
I was so impressed at the FTF team’s understanding of our product, and their ability to have meaningful, nuanced discussion about what’s best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence.
Get the answers you & your team need in 6 weeks or less