Why does research get so much resistance? And why, as a marketer, are you often discouraged from doing any research other than checking quantitative data sources, like Google Analytics?
Alli Blum, Conversion Copywriter and champion of qualitative research, has fought the “we need research” battle many times — and won. And in this workshop, she’s letting you in on her secrets for spotting and overcoming the most common research objections.
If you’re ready to build a buy-in machine, so you can finally get the qualitative data you need, this workshop is 100% for you.