“What’s your dream SaaS report?”
This was Dana’s question to us as she prepared for this workshop.
“Literally, in a perfect world, what’s every data point you’d want to be able to track about your audience and customers?”
So, we took her up on it: we put together a list of every single data point and interaction we, as SaaS marketers, wish we could track.
And then, our minds were blown…when Dana showed us how we could get all that information using just Google Analytics.
No joke: Dana in this workshop shows us how to put together a SaaS marketer’s dream analytics dashboard, using only GA 😱
If you’re still trying to get your analytics setup in place (…aren’t we all?), you’ll 100% want to bookmark this one for future reference.