[Live Replay] SaaS Homepage Teardowns: Woven, Insent.ai & HR Partner

August 19, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Your homepage is one of your SaaS' most valuable assets. It's the page the majority of your potential customers use to figure out what your product is, and whether it can help them solve a problem...or whether they should just close the browser tab and move on.

And since homepages are such a critical piece of the SaaS customer experience, we spent this Live Q&A analyzing the real, live homepages of three SaaS companies: Woven, Insent.ai, and HR Partner.

If you need to increase conversions on your homepage, be sure to watch the replay. While we focused our analysis on three specific SaaS companies, we discussed optimization opportunities that you can leverage across almost any SaaS homepage, including...

  • Tips for crafting a value proposition for a product in a crowded market
  • The pitfall of sacrificing clarity for cleverness in your headline copy
  • The importance of organizing your homepage content in an order that answers visitors' key questions
  • Common CTA mistakes and best practices
  • ...and more.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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