As SaaS becomes an ever-more-crowded space, how can marketers ensure their products stand out in a sea of noisy, ‘growth-hacky’ tactics?
The answer may lie in re-thinking how you think about marketing.
In this workshop, Margaret Kelsey, Brand & Content Marketing Team Lead at Appcues, takes tried-and-true concepts from the Product Management & UX Design side of the house and reapplies them to marketing — thus, the introduction of Marketing-as-a-Product.
Just as the best products are a joy to use, Margaret shares product design frameworks that marketers can borrow, to make their marketing campaigns & content a joy to read, watch, & share.
In Margaret’s workshop, you’ll learn…
- How to improve the ‘UX’ of your marketing
- How to find ‘marketing-market fit’ for your product
- Why ‘user-inclusivity’ is so important