You were rocking your role in a specific marketing channel, and getting pretty damn good — at content marketing, or SEO, or email.
Then, you found yourself in a leadership role…where you were in charge of all of marketing.
Suddenly, you were supposed to answer the big questions:
What should the marketing department’s priorities be?
How is marketing going to increase revenue?
How will marketing scale over time?
Now, your CEO is counting on you to hit crazy-high targets…but you’ve never done this before.
So you’ve gone looking everywhere for answers:
Basically, you’ve digested a ton of information…but it hasn’t helped. Because it’s scattered information.
And now, you’re feeling way more overwhelmed than clear about how to connect all those dots, and set up + scale your company’s marketing machine.
You’re moving as fast as you can, trying to execute on a bunch of marketing tactics…but you’re not really sure whether you’re going in the right direction.
Shouldn’t there be some kind of step-by-step process you can follow, to make sure you’re actually thinking strategically (not just trying tactics to see what works)?
We think there should be.
SaaS Marketer Essentials is a 12-week online training program that teaches marketers how to set the foundation of their company’s marketing.
This is NOT some “growth hacking” course all about trivial tweaks – like adding exit intent pop-ups, or changing button colors.
It’s NOT a program focused on a specific marketing channel (e.g., SEO, or content marketing, or paid ads). The internet already offers thousands of these.
Instead, you’ll learn how to do the critical work you’ve been floundering through:
You’ll gather the data and insights necessary to choose which marketing channels will be most effective for your company.
You’ll quit throwing tactics at the wall, and develop a holistic marketing strategy tied to key business goals.
You’ll create stronger, more productive relationships with your CEO and your fellow department heads.
Most importantly, you’ll develop the one thing you might not even be able to put your finger on:
Confidence when you pitch marketing projects.
The confidence that comes from backing up your ideas with data.
The confidence that enables you to step up, and actively participate in high-level discussions about where the business is headed.
Gia has been bringing brands, products and campaigns to life for 15 years. As the former VP of Marketing and early Unbounce employee, she helped grow revenue by 864% over 3 years, scale her team of 1 to 35, and go from under $1M to $15.6M in ARR without any major funding.
She now runs A Better CX as a strategic advisor and mentor, she helps high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results.
While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.
She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.
“Gia was integral to a period of growth that helped define Unbounce as a leader in our market. Her drive, dedication, attention to quality (and the details that matter), and general influence had such a significant impact on our business.”
Chief Product Officer
“Claire’s expertise in marketing is so valuable. Bringing her on was like having an extremely experienced person join our team, but without the distractions and overhead of a full time hire.”
Head of Marketing & Partnerships
Each module includes:
Honestly, we’re incredibly jealous these didn’t exist years ago.
Combined, they create a framework you can use to gather essential data, audit your existing marketing efforts, and develop a marketing strategy that directly impacts revenue.
Get the detailed strategic documents, worksheets, and templates we ourselves use -- both at our previous in-house roles as marketing leaders, and now with our SaaS clients
On top of lifetime access to all lessons and resources, you’ll also be added to our closed, student-only community on Slack.
Past students have said having this confidential space to connect with peers, share ideas and challenges, and get feedback from “outside the building” was one of the most beneficial parts of enrolling in the program.
Before SME, I'd been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn't going to get it from my CEO, who didn't have time or expertise to think about marketing needs. And it's really hard to find good information online - there's so much crap content out there.
SME gave me a toolkit of systems and processes to help me set the foundation of our marketing. The group setting made me feel less alone, and I gained more confidence and a more realistic sense of my strengths and weaknesses. I hadn't realized before that I was being too hard on myself - that was transformative.
Finally, I got my promotion to Director of Marketing! I now have data, insights, and a planning framework that I can use to set our strategy, plus so many learnings I can't wait to share with my company - there's a lot of valuable stuff that cropped up through the work I did during SME.
I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in.
Now, I have more confidence than ever in my ability to be a leader - and other people see it, too. My boss trusts that I'm getting the job done, and I no longer need to confirm all my work. I've been officially brought into senior staff meetings, and even upgraded my title 🙂
Every payment plan includes a 100-day “do the work” money-back guarantee.
If you can show us that you’ve watched every lesson, utilized every available resource, executed on all assignments, and truly put in the work — yet haven’t benefited in your effectiveness at work — we’ll happily refund every penny.
3-Month Online Training Program,
starting April 9th, 2018
Skills improvement or your money back
Before SaaS Marketer Essentials, I was so overwhelmed. This is my first time leading a marketing team, and I'd been tasked with rebranding, creating new product messaging, and building a completely new site. Plus, I'm under a lot of pressure to increase the revenue that Marketing creates. I needed guidance, or some sort of plan, on how to tackle everything.
SaaS Marketer Essentials helped me build a strong foundation to expand our lead gen and nurture programs, and it helped me build trust with our leadership team.
Now, we're on track to reach our website launch goal, we have messaging that matches what our product *really* does for people, and I've been able to create brand guidelines that everyone in leadership actually agrees on!
If you want to establish yourself as a marketing leader, think of this training as you would think of university-level training: undertake it seriously and studiously.
Past students have seen incredible results – but none are promised or guaranteed.
We’ve made every effort to accurately represent the products we offer, and their potential to help you grow in your career. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly the same as the person who shared that testimonial.
© 2018 Forget The Funnel