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I’m under so much pressure to turn this company into a rocketship. But most days, I feel like I’m making it up as I go…and praying my boss doesn’t notice.

For marketers at product-first SaaS companies, work can feel like a constant, lonely struggle of just trying to catch up…

If you’re in charge of marketing at a young, fast-growing SaaS company, this story might sound familiar:

You were rocking your role in a specific marketing channel, and getting pretty damn good — at content marketing, or SEO, or email.

Then, you found yourself in a leadership role…where you were in charge of all of marketing. 

Suddenly, you were supposed to answer the big questions:

What should the marketing department’s priorities be?
How is marketing going to increase revenue?
How will marketing scale over time?

Now, your CEO is counting on you to hit crazy-high targets…but you’ve never done this before.

So you’ve gone looking everywhere for answers:

  • You’ve spent your morning commutes plugged into industry podcasts…
  • You’ve spent every lunch “break” (ha! Breaks? What?) hunched over your laptop, catching up on blogs…
  • You’ve joined a bunch of noisy Slack teams and Facebook communities where marketers hang out…
  • You’ve tuned into AMAs on Inbound.org and GrowthHackers…

You’ve digested a ton of information…but it hasn’t helped. Because it’s all piecemeal: according to one podcast, you should spend your time on SEO. But your favorite blog says you should focus on paid traffic. Meanwhile, your boss keeps emailing you with suggestions like “Why haven’t we tried doing webinars yet?”

You’re feeling more overwhelmed than clear about how to connect all those dots, and set up + scale your company’s marketing machine.

You’re moving as fast as you can, trying to execute on a bunch of marketing tactics…but you’re not really sure whether you’re going in the right direction. 

Shouldn’t there be some kind of step-by-step process you can follow, to eliminate the uncertainty and finally become the marketing leader you were meant to be?

We think there should be.

SaaS Marketer Essentials
is the only training program that elevates you from
stuck-in-the-weeds marketer to
strategic marketing leader

In this online training program — led by former exec-level marketers from two best-in-class SaaS companies — you'll get the strategies, techniques, tools, and support you need to make high-level decisions and ensure marketing directly impacts revenue at your company

Choose your plan now

Either payment option gets you lifetime access to SaaS Marketer Essentials.
Need approval from your boss? Use our pre-written template to send them an email right now.

Instant Savings

The only training program that accelerates your journey
from ambitious marketer to brilliant leader
$ 950 A single payment today (save $202)
  •  

Wallet Friendly

The only training program that accelerates your journey
from ambitious marketer to brilliant leader
$ 96 Per month for 12 months
  •  

Prices in USD

60-day money back guarantee

Skills improvement or your money back

Buy with confidence

Secure online checkout

Most marketers feel they've "skipped a step" on their journey from individual contributor → leader.
SaaS Marketer Essentials fills the gaps.

SaaS Marketer Essentials is a 12-week online training program that teaches marketers how to set the foundation of their company’s marketing.

This is NOT some “growth hacking” course all about trivial tweaks – like adding exit intent pop-ups, or changing button colors.

It’s NOT a program focused on a specific marketing channel (e.g., SEO, or content marketing, or paid ads). The internet already offers thousands of these.

Instead, you’ll learn how to do the critical work you’ve been floundering through:

You’ll gather the data and insights necessary to choose which marketing channels will be most effective for your company.

You’ll quit throwing tactics at the wall, and develop a holistic marketing strategy tied to key business goals.

You’ll create stronger, more productive relationships with your CEO and your fellow department heads.

Most importantly, you’ll develop the one thing you might not even be able to put your finger on: 

Confidence.

Confidence when you pitch marketing projects. 

The confidence that comes from backing up your ideas with data. 

The confidence that enables you to step up, and actively participate in high-level discussions about where the business is headed.

This is comprehensive training from SaaS marketers who've been there

Georgiana Laudi

Georgiana Laudi

Gia has been bringing brands, products and campaigns to life for 15 years. As the former VP of Marketing and early Unbounce employee, she helped grow revenue by 864% over 3 years, scale her team of 1 to 35, and go from under $1M to $15.6M in ARR without any major funding.

She now runs A Better CX as a strategic advisor and mentor, she helps high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results.

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing from zero to millions in ARR.

Now, in addition to helping SaaS marketers drive meaningful growth for their companies through Forget The Funnel, she’s also the head of marketing & co-founder of her own SaaS company, Userlist.io.

We've worked with dozens of fast-growing SaaS companies, including:

Gia was integral to a period of growth that helped define Unbounce as a leader in our market. Her drive, dedication, attention to quality (and the details that matter), and general influence had such a significant impact on our business.”

Carter Gilchrist

Chief Product Officer

unbounce

“Claire’s expertise in marketing is so valuable. Bringing her on was like having an extremely experienced person join our team, but without the distractions and overhead of a full time hire.”

Amy Ellis

Head of Marketing & Partnerships

fullstory

With SaaS Marketer Essentials, you'll finally have the information, tools, and support you need to...

Build deeper trust & respect with your boss

Wish your boss would quit moving the goalposts, piling more tactics on your plate, and constantly pestering you for status updates? You’ll start building your authority within the first week.

Feel confident & clear in your marketing decisions

You don’t need anyone (including us) throwing more marketing tactics at you. Instead, you’ll learn to evaluate which tactics will move the needle for your company, and which you can safely table for later.

Think strategically & be more effective

It’s impossible to build a marketing strategy without clearly defining “success.” You’ll learn how to identify your company’s current goals, then choose which KPIs marketing should focus on to help reach those goals.

Create healthy relationships with fellow department leaders

At some point, you’ll need your co-workers’ support to prove the worth of your ideas. Learn how to get on your colleagues’ good sides — so when you eventually need a vote of confidence, you’ll have allies you can count on.

Whether you’re just getting started in marketing, or you’ve got years of experience under your belt (but SaaS is new territory for you), one thing should be clear by now: you are NOT a short-order cook. SaaS Marketer Essentials will empower you do so much more than simply execute on someone else’s vision…

These are the processes we've used to generate millions in ARR for SaaS companies, and that cost our clients $5-10k / month

The moment you join, you’ll get instant access to 12 jam-packed modules, where we guide you step-by-step through the work required to build an airtight marketing strategy. Each module includes:

  • A 30-60 minute video lesson, viewable at your own pace
  • Downloadable slides
  • All the detailed strategic documents, worksheets, and templates we use — both at our previous in-house roles, and now with our SaaS clients

Honestly, we’re incredibly jealous these lessons didn’t exist years ago. 

Combined, they create a framework you can use to gather essential data, audit your existing marketing efforts, and develop a marketing plan that directly impacts revenue.

  • Lesson 1: From Employee to Essential
  • Lesson 2: Uncovering Your Company's Purpose
  • Lesson 3: The Competitive Landscape
  • Lesson 4: Effective Customer Research
  • Lesson 5: Building Brand Alignment
  • Lesson 6: Jobs-to-be-Done
  • Lesson 7: The "Voice of Customer"
  • Lesson 8: Cultivating Customer-Centricity
  • Lesson 9: Mapping the Customer Experience
  • Lesson 10: Customer Journey Strategy
  • Lesson 11: Goal Setting & Planning
  • Lesson 12: 90-Day Marketing Strategies

"More valuable than my college education."

I was just starting out with SaaS marketing, and SaaS Marketer Essentials gave me the support system I needed. I get what you meant when you said you wish you’d had these lessons years ago. This program has been more valuable than my college education — I mean it.

Niharika Maggo
Marketing Strategist, LimeTray

You'll get access to the exact templates we use

  • 10 Email templates for internal communication with your boss, fellow department heads, and the company as a whole
  • 1 Brand development process & 2 sprint templates
  • 3 Competitive analysis processes & templates
  • 2 Customer research processes & 3 survey templates
  • 1 "Voice of Customer" doc template​
  • 1 Customer journey map process & template
  • 2 Slide deck templates for internal presentations
  • 1 Marketing audit worksheet
  • 5 Strategic worksheets and planning tools
  • Plenty more

Get the detailed strategic documents, worksheets, and templates we ourselves use -- both at our previous in-house roles as marketing leaders, and now with our SaaS clients

"The templates are incredible!!"

The templates are incredible!! They are absolutely my favorite. One of our team leads was really impressed by my "Voice of Customer" doc 😀

Meghan Hartman-Gómez
Communication + Marketing Designer, N2W Software

PLUS, get support from "outside the building"

Exclusive, Student-Only Community & Perks:​

On top of lifetime access to all lessons and resources, you’ll also be invited to…

  • Our private, student-only Slack community where you can connect with peers, share ideas, and get feedback.
  • Slack Office Hours with Gia & Claire, twice monthly for 3 months.
  • Live support calls with Gia & Claire, once a month for 3 months.
  • Live AMAs with expert guest marketers, once a month for 3 months. These are folks who’ve led big-name SaaS companies to rocketship growth.

And because a stronger support network is the #1 need of most SaaS marketers… And because your fellow marketers are facing many of the same struggles you are… And because we know you’ll want to keep in touch with your fellow students…You’ll retain Slack community access even after you’ve completed the SaaS Marketer Essentials program.

"I got my promotion to Director of Marketing!"

Before SME, I'd been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn't going to get it from my CEO, who didn't have time or expertise to think about marketing needs. And it's really hard to find good information online - there's so much crap content out there.

SME gave me a toolkit of systems and processes to help me set the foundation of our marketing. The group setting made me feel less alone, and I gained more confidence and a more realistic sense of my strengths and weaknesses. I hadn't realized before that I was being too hard on myself - that was transformative.

Finally, I got my promotion to Director of Marketing! I now have data, insights, and a planning framework that I can use to set our strategy, plus so many learnings I can't wait to share with my company - there's a lot of valuable stuff that cropped up through the work I did during SME.

Janet Choi
Director of Marketing, Customer.io

"I've been officially brought into senior staff meetings, and even upgraded my title."

I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in.

Now, I have more confidence than ever in my ability to be a leader - and other people see it, too. My boss trusts that I'm getting the job done, and I no longer need to confirm all my work. I've been officially brought into senior staff meetings, and even upgraded my title 🙂

Laura Curk
Senior Marketing Manager, Hockeystick

"My boss has been really impressed with the strategic lens I've put on things."

After SaaS Marketing Essentials, my CEO has taken more notice of my work, and he's challenged me to continue performing at this new level. My boss has been really impressed with the strategic lens I've put on things, and I even have better working relationships with other departments, who I previously had interacted with very little.
Wes Quintin
Marketing Manager, Avanti Software

12 weeks from now, you'll walk away with...

  • A set of high-level brand guidelines: use 'em to make all your future copy & visual decisions 10x easier.
  • Messaging that matches what your product really does for your customers. Never worry about your website or landing pages falling flat again.
  • Competitive analysis that clarifies your product's unique value against other solutions.
  • Customer journey maps that identify the essential stages your target customers must move through to become evangelists for your company.
  • A goldmine of customer insights to inform your marketing strategy. No more fumbling in the dark to figure out where your target audience hangs out, and which marketing channels you should use to reach them.
  • An audit of your company's current marketing efforts, and a shortlist of your biggest opportunities - so you can kick off next quarter knowing exactly where to focus.
  • An understanding of your company's most important KPIs right now, so you can be sure you're spending your time on projects that'll make the C-Suite happy.
  • A strong 90-day marketing strategy that'll make your boss say "This is exactly what we need. Go for it."
  • Better relationships with your team, so you can get extra votes of support when you need them - and actually enjoy your day-to-day work together.
  • Deeper trust and respect from your boss - no more feeling like every detail of your work is under a microscope.
  • Complete confidence that you're making informed decisions, so you can get the "Yes" you need in every leadership meeting.

Trust our no-risk, 60 Day Guarantee

Every payment plan includes a 60-day “do the work” money-back guarantee. 

If you can show us that you’ve watched every lesson, utilized every available resource, executed on all assignments, and truly put in the work — yet haven’t benefited in your effectiveness at work — we’ll happily refund every penny.

Join the ultimate training program + private community for SaaS marketers

Either payment option gets you lifetime access to SaaS Marketer Essentials.
Need approval from your boss? Use our pre-written template to send them an email right now.

Instant Savings

The only training program that accelerates your journey
from ambitious marketer to brilliant leader
$ 950 A single payment today (save $202)
  • 12 view-at-your-own-pace video lessons
  • All of the detailed strategic documents, worksheets, and templates we ourselves use -- both at our previous in-house roles as marketing leaders, and now with our SaaS clients
  • Private, student-only Slack community (you'll retain access after the program)
  • 3 live group coaching calls with Claire & Gia (once monthly, for 3 months)
  • 6 Slack Office Hours sessions with Claire & Gia (twice monthly, for 3 months)
  • 3 live AMA calls with expert guest marketers (once monthly, for 3 months)
  • Lifetime access to all video lessons and course materials
  • Lifetime access to call recordings with expert guest marketers
  • Money back guarantee

Wallet Friendly

The only training program that accelerates your journey
from ambitious marketer to brilliant leader
$ 96 Per month for 12 months
  • 12 view-at-your-own-pace video lessons
  • All of the detailed strategic documents, worksheets, and templates we ourselves use -- both at our previous in-house roles as marketing leaders, and now with our SaaS clients
  • Private, student-only Slack community (you'll retain access after the program)
  • 3 live group coaching calls with Claire & Gia (once monthly, for 3 months)
  • 6 Slack Office Hours sessions with Claire & Gia (twice monthly, for 3 months)
  • 3 live AMA calls with expert guest marketers (once monthly, for 3 months)
  • Lifetime access to all video lessons and course materials
  • Lifetime access to call recordings with expert guest marketers
  • Money back guarantee

Prices in USD

60-day money back guarantee

Skills improvement or your money back

Buy with confidence

Secure online checkout

"We're on track to reach our goals!"

Before SaaS Marketer Essentials, I was so overwhelmed. This is my first time leading a marketing team, and I'd been tasked with rebranding, creating new product messaging, and building a completely new site. Plus, I'm under a lot of pressure to increase the revenue that Marketing creates. I needed guidance, or some sort of plan, on how to tackle everything.

SaaS Marketer Essentials helped me build a strong foundation to expand our lead gen and nurture programs, and it helped me build trust with our leadership team.

Now, we're on track to reach our website launch goal, we have messaging that matches what our product *really* does for people, and I've been able to create brand guidelines that everyone in leadership actually agrees on!

Meg Vander Woude
Marketing & Communications Manager, Bridgit

If you want to establish yourself as a marketing leader, think of this training as you would think of university-level training: undertake it seriously and studiously. 

Past students have seen incredible results – but none are promised or guaranteed. 

We’ve made every effort to accurately represent the products we offer, and their potential to help you grow in your career. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly the same as the person who shared that testimonial.

© 2018 Forget The Funnel