fbpx
SaaS Marketing Workshops

Author: Zee Morandarte

How to Report & Analyse Your SaaS Marketing Performance

With Edward Ford, Marketing Director at Supermetrics

Ever found yourself pulling your hair out when it’s time to report on the results of your marketing campaigns? If so, Edward Ford is your guy.

As Marketing Director of Supermetrics, Edward knows a thing or two about reporting efficiently and effectively — i.e., in a way that demonstrates the impact of your work, rather than overwhelming your boss with raw data.

In this workshop, Edward provides super-actionable tips to help you…

  • Set a realistic reporting cadence
  • Build a reporting dashboard you’ll actually use
  • Use visualizations to help you + your leadership team reach “aha” moments faster
  • Avoid being too data-driven (and potentially missing the bigger picture!)

Watch The Workshop 👀

Comments Off on How to Report & Analyse Your SaaS Marketing Performance

How to Create a Laser-Sharp Product Messaging Strategy

With Nandini Jammi, Product Messaging Strategist

If you caught our recent workshop with Alex Birkett, you might recall the concept of “aligning vectors.” The basic idea was: if people on a team are working toward the same goal, they’ll create a much greater impact than each person working in different directions, toward different goals.

When working toward different goals, the team’s overall focus becomes scattered — and impact decreases.

This same concept applies to the messaging used to describe your product: when messages vary across channels (your website, vs nurture emails, vs content marketing, vs ad campaigns, etc.), it becomes much more difficult for your audience to understand…

  • What your product is
  • How it’s better than alternatives
  • Why they should care

Thankfully, Nandini (conversion copywriter & product messaging expert) is here to share her framework for crafting high-impact messaging and keeping it consistent across your customers’ experience.

During Nandini’s workshop, you’ll also see real examples of SaaS companies executing on messaging properly (and improperly), so you can assess where your own messaging might need to improve.

Watch The Workshop 👀

Comments Off on How to Create a Laser-Sharp Product Messaging Strategy

[Live Replay] How to Use Jobs To Be Done for SaaS Growth Strategy

With Claire Suellentrop and Georgiana Laudi

Recently, we received this super-smart question from a member of the Forget The Funnel community:

“Do you have examples on how customer research from a Jobs to Be Done perspective can influence my marketing strategies? There’s a lot of material on how to do JTBD interviews, but not on using this knowledge to design strategies that work.”

And they were totally right: we’ve run workshops all about how to do the research, but never explicitly on how to turn that research into smart strategy.

So in this workshop, we discuss real-life examples of companies we’ve worked with, and how those companies used JTBD to move the needle on everything from:

  • Improving the ROI on ad spend, to…
  • increasing monthly user signups, to…
  • boosting trial-to-paid conversion rates 💥

Watch The Workshop 👀

Comments Off on [Live Replay] How to Use Jobs To Be Done for SaaS Growth Strategy

Influence without Authority: Grassroots Tactics to Help SaaS Marketers Work Across Teams

With Alex Birkett, Senior Growth Marketing Manager at Hubspot

Alex Birkett has driven marketing at tech (and tech-adjacent) companies of all sizes: from small & scrappy teams, to large, complex organizations like HubSpot, where he’s currently a Sr. Growth Marketing Manager.

Along the way, he’s learned a lot about how to move projects forward – even when your team members on a project report up to a different manager than you, or have their own priorities in mind (that don’t quite match yours).

Thankfully, Alex is sharing 7 lessons he’s learned from his marketing roles at 3 different companies, on building the influence needed to get sh*t done, even when you don’t have full authority.

By the end of his workshop, you’ll walk away with actionable tactics to help you push more of your cross-functional projects across the finish line, more successfully (and have more fun with your team in the process).

Watch The Workshop 👀

Comments Off on Influence without Authority: Grassroots Tactics to Help SaaS Marketers Work Across Teams

From 30K to 1 Million: Tactical Tips to Scale Your Blog Traffic Quickly

With Taylor Loren, Head of Marketing at Later

When Taylor Loren joined Later (Latergramme at the time) as the company’s first marketing hire, she had a lot to tackle — from PR, to events, to growing blog traffic.

At the time, Later’s blog traffic wasn’t too shabby to start with (around 30,000 monthly sessions). But in just 2 years, Taylor scaled that number up to 1 million sessions per month. 🤯

How’d she do it? By getting strategic about three specific things:

  • Email
  • SEO
  • Mobile-friendly experience

And in this workshop, Taylor breaks down exactly what she focused on, in what order, to generate such massive traffic growth.

Watch The Workshop 👀

Comments Off on From 30K to 1 Million: Tactical Tips to Scale Your Blog Traffic Quickly

How to Bring OKRs to Your SaaS Marketing Team

With Liz Elfman, SaaS marketer, and copywriter currently in-house at Toggl

There are countless frameworks for setting your team’s goals and tracking progress, and our favorite happens to be OKRs (Objectives & Key Results).

Popularized by Google in the late 90s’ / early 2000s, the basic goal of OKRs is to precisely define how to achieve objectives through concrete, specific, measurable actions. However, the real “how-to’s” of implementing OKRs can get a bit confusing…so who better to break them down for us than someone who used them while she worked at Google, herself?

Thankfully, Liz Elfman — previously a marketing manager at Google, and now part of Toggl’s marketing team — shares real-world examples of how she uses OKRs with her team.

The best part is, you don’t have to be a company like Google to make OKRs work for you. Even super-scrappy teams can use the OKR system to create impressive results.

Watch The Workshop 👀

Comments Off on How to Bring OKRs to Your SaaS Marketing Team

Type on the field below and hit Enter/Return to search