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SaaS Marketing Workshops

Author: Zee Morandarte

How SaaS Marketers Can Build a Minimalist Content Strategy

With Brittany Berger, Founder of Work Brighter

Ever get the feeling your content marketing program is like a treadmill you’ll never be able to turn off? Like you’re churning out new blog post after new blog post, webinar after webinar, etc. with no end in sight?

If so, you may want to take a step back and consider Brittany Berger’s more minimalist approach to content marketing. Brittany has run content marketing efforts at multiple SaaS companies (most recently, Mention) before switching to consulting — and she’s found that creating as much new content as possible isn’t necessarily more effective than scaling back & doubling down on what you’ve already got.

In this workshop, Brittany shares the 3 rules for getting more results with less content, which include:

  1. Defining what “enough” content means for your company
  2. Using content, instead of just creating it
  3. Prioritizing, remixing, repurposing, and optimizing (i.e., stretching the potential of your existing content library)

Bonus: Brittany’s sharing a free worksheet for planning a minimalist content promotion strategy! Catch her workshop here 👇

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[Live Replay] Strategic Planning for Customer-Led SaaS Marketing & Growth

With Claire Suellentrop & Georgiana Laudi

Is your team in planning mode yet? ‘Tis the season, after all 🗓⏱😱

But if you’re like most marketers we speak with, taking time for big-picture planning might feel abstract and/or out of reach (who has the time?) In our recent conversations with Forget The Funnel community members, we’ve heard struggles like…

“I started with a new company a few months ago and have only had time to execute the tactics to keep things status quo. I have had no time to get the foundation done.”

“After 14 years in marketing, I’ve found myself in more and more situations where marketing is merely a “hack-me-a-lead” machine. Strategy is secondary (if present at all).

Thankfully, yesterday’s workshop was all about…

  • Prioritizing opportunities, when dozens of projects all feel important
  • Drafting a strategy & plan of action your leadership team can buy in on
  • How to hold yourself accountable to your plan in the future months, even amidst the chaos of executing
Plus, we shared tons of templates and extra resources to help guide you 🙂 Catch the replay of our live workshop here 👇

Watch The Workshop 👀

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How to Report & Analyse Your SaaS Marketing Performance

With Edward Ford, Marketing Director at Supermetrics

Ever found yourself pulling your hair out when it’s time to report on the results of your marketing campaigns? If so, Edward Ford is your guy.

As Marketing Director of Supermetrics, Edward knows a thing or two about reporting efficiently and effectively — i.e., in a way that demonstrates the impact of your work, rather than overwhelming your boss with raw data.

In this workshop, Edward provides super-actionable tips to help you…

  • Set a realistic reporting cadence
  • Build a reporting dashboard you’ll actually use
  • Use visualizations to help you + your leadership team reach “aha” moments faster
  • Avoid being too data-driven (and potentially missing the bigger picture!)

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How to Create a Laser-Sharp Product Messaging Strategy

With Nandini Jammi, Product Messaging Strategist

If you caught our recent workshop with Alex Birkett, you might recall the concept of “aligning vectors.” The basic idea was: if people on a team are working toward the same goal, they’ll create a much greater impact than each person working in different directions, toward different goals.

When working toward different goals, the team’s overall focus becomes scattered — and impact decreases.

This same concept applies to the messaging used to describe your product: when messages vary across channels (your website, vs nurture emails, vs content marketing, vs ad campaigns, etc.), it becomes much more difficult for your audience to understand…

  • What your product is
  • How it’s better than alternatives
  • Why they should care

Thankfully, Nandini (conversion copywriter & product messaging expert) is here to share her framework for crafting high-impact messaging and keeping it consistent across your customers’ experience.

During Nandini’s workshop, you’ll also see real examples of SaaS companies executing on messaging properly (and improperly), so you can assess where your own messaging might need to improve.

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[Live Replay] How to Use Jobs To Be Done for SaaS Growth Strategy

With Claire Suellentrop and Georgiana Laudi

Recently, we received this super-smart question from a member of the Forget The Funnel community:

“Do you have examples on how customer research from a Jobs to Be Done perspective can influence my marketing strategies? There’s a lot of material on how to do JTBD interviews, but not on using this knowledge to design strategies that work.”

And they were totally right: we’ve run workshops all about how to do the research, but never explicitly on how to turn that research into smart strategy.

So in this workshop, we discuss real-life examples of companies we’ve worked with, and how those companies used JTBD to move the needle on everything from:

  • Improving the ROI on ad spend, to…
  • increasing monthly user signups, to…
  • boosting trial-to-paid conversion rates 💥

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Influence without Authority: Grassroots Tactics to Help SaaS Marketers Work Across Teams

With Alex Birkett, Senior Growth Marketing Manager at Hubspot

Alex Birkett has driven marketing at tech (and tech-adjacent) companies of all sizes: from small & scrappy teams, to large, complex organizations like HubSpot, where he’s currently a Sr. Growth Marketing Manager.

Along the way, he’s learned a lot about how to move projects forward – even when your team members on a project report up to a different manager than you, or have their own priorities in mind (that don’t quite match yours).

Thankfully, Alex is sharing 7 lessons he’s learned from his marketing roles at 3 different companies, on building the influence needed to get sh*t done, even when you don’t have full authority.

By the end of his workshop, you’ll walk away with actionable tactics to help you push more of your cross-functional projects across the finish line, more successfully (and have more fun with your team in the process).

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