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SaaS Marketing Workshop:

How to Build a SaaS Marketing System

I first came across April Dunford & her work last summer, when I saw her give a conference talk on product positioning.

“Whoa,” I thought. “This lady really gets it.”

It was clear right away that April was an expert on SaaS / startup marketing — but I didn’t realize until later that she’s one of the OGs of SaaS / startup marketing. Over the past 25 years, she’s launched 16 (!) products into market, and has held titles including VP Marketing, VP Marketing & Sales, COO, and CEO (she recently shared a more in-depth bio on her Growthhackers AMA).

In this workshop, she’s sharing her process for building a SaaS marketing system. This workshop is the ultimate answer to the hard questions in marketing, including…

  • What’s the best way to reach my target audience?
  • How do I tailor those tactics for my business?
  • Are there better ways to reach my audience than the tactics I’m using right now?

Catch April’s workshop below, then bookmark it for regular future reference.

Watch The Workshop 👀

 

About The Workshop Host 👋

April Dunford, CEO of Ambient Strategy

April is an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. Her expertise is built on her 25 years as an executive in a series of successful startups as CEO, COO, VP Marketing and VP Marketing & Sales. April is currently completing a book on positioning titled Obviously Awesome – How to Stand out in Noisy Crowded Markets.

Get The Workshop Resources ✍️

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