I first came across April Dunford & her work last summer, when I saw her give a conference talk on product positioning.
“Whoa,” I thought. “This lady really gets it.”
It was clear right away that April was an expert on SaaS / startup marketing — but I didn’t realize until later that she’s one of the OGs of SaaS / startup marketing. Over the past 25 years, she’s launched 16 (!) products into market, and has held titles including VP Marketing, VP Marketing & Sales, COO, and CEO (she recently shared a more in-depth bio on her Growthhackers AMA).
In this workshop, she’s sharing her process for building a SaaS marketing system. This workshop is the ultimate answer to the hard questions in marketing, including…
- What’s the best way to reach my target audience?
- How do I tailor those tactics for my business?
- Are there better ways to reach my audience than the tactics I’m using right now?
Catch April’s workshop below, then bookmark it for regular future reference.