[Live Replay] Systematic Strategies, Gaining Buy-in, Beyond Inbound Marketing & Identifying Target Buyers

December 13, 2017

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Questions Addressed this 50 min live Q&A:

  • I’m trying to structure the marketing strategy for a SaaS startup. Is there a best practices checklist I should follow to make progress in a systematic way?
  • What are your tips for building a business case and communicating your SaaS marketing ideas to executives?
  • What is the best way to build and manage a marketing website for your SaaS product when you're still a 1-2 person marketing team?
  • How do you “measure the immeasurable” like branding or goodwill, without the access to expensive sentiment measurement platforms?
  • You've got your ideal customer, your Customer Success initiatives, and your content marketing calendar all figured out. What do you do for acquisition, aside from inbound marketing and PPC?
  • We have built a SaaS product for digital marketers so that they can stop relying on developers. Who should we target with our marketing - the marketers, CEO's and CTO's or developers?

Transcript

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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