In this interview, we'll sit down with Louis Grenier, whom you may know from his popular podcast Everyone Hates Marketers, or from his work as a senior marketing strategist at Hotjar. We're chatting with Louis about how SaaS companies can radically stand out in crowded markets.

Louis will share...

• The exact steps he takes when identifying what positioning and messaging will resonate with your target audience and actually cut through the noise
• How "radically standing out" applies not only to the messages used in your marketing, but how it also applies at the product activation and retention stages of the customer experience
• Why decluttering your customer's experience — like simplifying how you describe your product, or even removing features — can be even more powerful than adding new functionality.

If you're rethinking your product's positioning in the market, and even if you don't have a direct influence over the product roadmap, we'll also discuss championing this work with your team as a founder, product manager or a marketer.

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