[Live Replay] Segmenting Customers & Identifying Pain Points to Unlock Growth

July 15, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Notion has over 1M users, and a $2 billion valuation, just two years after launch.

ConvertKit has grown to $1.5M MRR as of last year, with no funding, by staying focused on a super-niche market.

What do these seemingly different companies have in common? They're are amazing at customer segmentation.

Customer segmentation allows you to:

  • Identify which customer segment poses the greatest opportunity for growth
  • Prioritize which particular pain points to address, so you nail the right product features
  • Determine what problem-solution messaging will drive higher conversions‍‍

In this Q&A, we talked about:

  • How to segment your customers based on behaviors and JTBD
  • How to tackle segmentation when your product has a wide array of use cases
  • What you can do to segment your potential users when you’re in the early stages of product development

Transcript

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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