"Working with Forget The Funnel doesn’t just give you rich customer insights. It provides you with actionable steps to take, critical changes to make, content, and processes to improve—all geared to improving customer’s experience and increasing the value your product provides.
My team paid tens of thousands of dollars to work with Forget The Funnel, and we earned every dollar back tenfold.”
Having worked with hundreds of great SaaS companies over 20 combined years, we've noticed a pervasive issue: when it's time to go from "startup" mode into "scalable growth," most teams struggle to graduate from the tactics that helped them gain early traction. The result? Failure (or painful fumbling) to pull the levers required next, to successfully scale up.
And it's no wonder: from countless customer acquisition channels, to figuring out how to get more trial users to upgrade, to reducing churn, the options for generating new growth are overwhelming. How's an ever-developing team supposed to know which "levers" to pull, and in what order, to make the greatest impact?
We take a systematic approach to helping your company level up from ad hoc experiments, to sustainable growth — one rooted in: your customers' desired experience, your unique product, and your team's strengths & needs.
We help SaaS companies identify & act on your highest ROI growth levers it's most critical to pull, and in what order, to help your company thrive.
"Working with Forget The Funnel doesn’t just give you rich customer insights. It provides you with actionable steps to take, critical changes to make, content, and processes to improve—all geared to improving customer’s experience and increasing the value your product provides.
My team paid tens of thousands of dollars to work with Forget The Funnel, and we earned every dollar back tenfold.”
I would 110% recommend working with the Forget the Funnel team. I've already recommended them to a few other founders!
This team does a deep dive into your company and establishes all the opportunities you’re currently leaving on the table. Their expertise has brought so much value to us already – and we haven't even finished implementing all their recommendations yet.
I was so impressed at the FTF team’s understanding of our product, and their ability to have meaningful, nuanced discussion about what’s best for our business.
Their experience and dedication to making recommendations based on data gave us so much confidence.
Messaging has historically been difficult for us to nail because we’ve been so close to our product for so long. FTF gave us the outside perspective we needed. It's a relief to have experts come in and provide fresh recommendations.
FTF helped us in 3 major ways: first, we have differentiated positioning & clear messaging to implement across all marketing. Second, we have an action plan for growth backed up by research (which I love)! Third, the Messaging Guide is now our pillar for brand clarity across the whole company. Our workshop was so great. Thank you, team!
We learned so much in our Growth Sprint workshop. The organized structure of the workshop, from processing customer insights to solutions brainstorming, helped align our team quickly. We’re keen to put Forget The Funnel’s recommendations into action.
Customer data in the aggregate is important, but we encountered limitations. In the aggregate, you simply can’t get close enough to your customers to understand the nuance and subtle details that actually matter a lot. Without that nuance, you have to make a lot of assumptions.
Enter Forget The Funnel, and our perspective shifted. It wasn't about turning away from data or experimentation; it was about elevating them both. By integrating nuanced customer insights, we not only continued our data-driven approach but also amplified the effectiveness of our experiments, aligning them more closely with the diverse needs of our customer base.
With lofty goals for our PLG offering we needed to have a shared language and cross-functional understanding of the broad set of users in our customer base. Forget The Funnel helped us rethink the way that we're doing product marketing, along with how we're going to market between all of the different disciplines across Bitly. It's only been a month and a half and we're already seeing results; our new product page is generating more demand than any other page on our site and we're revamping our entire onboarding sequence and seeing great results. Most importantly, we're starting to think about execution as one collective team, across marketing, product, CS and sales.
We tried so many different tactics to acquire new customers. LinkedIn campaigns, a couple of partnerships, guest blog posts...but we were guessing. Knowing what to focus on is hard when there are so many ways to go about marketing. Having insight into who our best customers are (so we can target our approach to them) gives us a new level of peace of mind. Having a blueprint for what to do and what to aim at, that’s a big advantage.
High-level strategy is worthless without strong execution. That's why our goal by the end of a Growth Sprint is to ensure your team has everything they need to take action.
Exact deliverables are always customized to your unique situation — but our standards include:
We know you needed help yesterday — Don't wait to reach out for an intro session to see if working together might make sense for you.
