Get the growth guidance & support you need

Choose the Forget The Funnel membership that's right for you: whether you just need some fresh ideas, or you're ready for a proven, step-by-step approach to growth.

Free Membership

Get inspiration for new growth ideas, and real live answers to your toughest SaaS growth questions.
  • Unlimited access to a resource library of hundreds of workshops, tools, & expert interviews on SaaS growth.
  • Interactive, members-only live events like SaaS homepage teardowns, SaaS onboarding teardowns, and live Q&A sessions.
Join Free
Your Current Membership

Pro Membership

Start taking a systematic approach to growth, and get the ongoing support you need to break through roadblocks.
billed annually
  • Everything in Free, plus...
  • The complete Customer-Led Growth program.
  • Private, 2x monthly small-group office hours
  • Private community of thoughtful, supportive, like-minded SaaS growth leaders.

The Customer-Led Growth Program

If you're responsible for leading the growth of a SaaS business, stop guessing what works. Finally learn a proven, step-by-step process to building customer-led growth strategies. So you can go from "will this actually work?" to confidently reaching & retaining more customers.

Being at a startup, we have to be laser-focused on where and how we spend our resources. Which is why it's a big deal that when I recently put together an SEO strategy, it impressed our founder so much that I got his full buy-in.

The program absolutely helped with this. I've been going through the videos again, and seeing the lessons and materials with fresh eyes. Thank you for such a wonderful program.

Niki Torres

Director of Product Growth, Airalo

What's in the program

The Customer-Led Growth Program includes 35 lessons (available in video and text), as well as dozens of worksheets, tools, and templates to help you put what you're learning into action for your SaaS.

Part 1: Customer-Led Growth
Customer Led Growth Part 1 lessons
Part 2: Gaining Customer Insight
Customer Led Growth Part 1 lessons
Part 3: Operationalizing the Customer Experience
Customer Led Growth Part 1 lessons
Part 4: Building Customer-Led Growth
Customer Led Growth Part 1 lessons

Member office hours, community & support

Pro membership includes 2x monthly Office Hours held directly with Gia and Claire. You also get access to a private, carefully-managed community of thoughtful, kind fellow SaaS growth leaders (this is not just another Slack group).

You know that feeling after a killer haircut, or kickass wonder why you don't do it more often!?? That's definitely how I feel about FTF Office Hours.

A blow-out for the brain. A mini mastermind.  🧠

A bunch of incredibly smart people discussing real problems, tactics, and solutions together. It's a rare learning opportunity and huuuuge benefit of this awesome community!

Anna Zaleska

Customer-Led Growth Consultant

Become a Member Now

Membership is perfect for those leading SaaS growth

When I started in my role at this company, one of my main objectives was to be invited to join executive meetings.

At the time, I knew almost nothing about SaaS, and Gia & Claire provided so much value. This program was the best investment I've made: I would pay the same price again, just for the mindset shift I've had.

This morning, my CEO reached out to say that he would like me to join the company executive meeting. I cannot thank you enough.

Ikenna Okoroafor

Growth & Marketing, Anow

Before this program, I’d been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn’t going to get it from my CEO, who didn’t have time or expertise to think about marketing needs. And it’s really hard to find good information online – there’s so much crap content out there. This program gave me a toolkit of systems and processes to help me set the foundation of our marketing. The group setting made me feel less alone, and I gained more confidence and a more realistic sense of my strengths and weaknesses. I hadn’t realized before that I was being too hard on myself – that was transformative. Finally, I got my promotion to Director of Marketing! I now have data, insights, and a planning framework that I can use to set our strategy, plus so many learnings I can’t wait to share with my company.

Janet Choi

Director of Marketing,

I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in. Now, I have more confidence than ever in my ability to be a leader – and other people see it, too. My boss trusts that I’m getting the job done, and I no longer need to confirm all my work. I’ve been officially brought into senior staff meetings, and got a promotion 🙂

Laura Curk

Senior Marketing Manager, Hockeystick

After completing this program, my CEO has taken more notice of my work, and he’s challenged me to continue performing at this new level. My boss has been really impressed with the strategic lens I’ve put on things, and I even have better working relationships with other departments, who I previously had interacted with very little.

Wes Quintin

Marketing Manager, Avanti Software

Before this program, I was so overwhelmed. This is my first time leading a marketing team, and I’d been tasked with rebranding, creating new product messaging, and building a completely new site. Plus, I’m under a lot of pressure to increase the revenue that Marketing creates. I needed guidance, or some sort of plan, on how to tackle everything. It helped me build a strong foundation to expand our lead gen and nurture programs, and it helped me build trust with our leadership team.Now, we’re on track to reach our website launch goal, we have messaging that matches what our product *really* does for people, and I’ve been able to create brand guidelines that everyone in leadership actually agrees on!

Megan Vender Woude

Marketing & Communications Manager, Bridgit

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Frequently Asked Questions

What happens after I join Pro? How do I get started?
Customer Led Growth Part 1 lessons
Can I share my membership with my team?
Customer Led Growth Part 1 lessons
I might be able to expense this... What should I tell my boss?
Customer Led Growth Part 1 lessons
What if I realize the Pro membership isn't for me? Can I cancel?
Customer Led Growth Part 1 lessons
What if I still have more questions?
Customer Led Growth Part 1 lessons

Ready to take a systematic approach to growth?

If you're responsible for leading the growth of a SaaS business, stop guessing what works. Finally learn a proven, step-by-step process to building customer-led growth strategies. So you can go from "will this actually work?" to confidently reaching & retaining more customers.

Become a Member Now

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