Lesson
12
With your Objectives & Key Results (OKRs) for the coming quarter in-hand, you’ll need to draft a plan to help you achieve them. In this lesson, we’ll run through two planning tools to help you build that execution plan; a 90-day marketing plan and a corresponding 12-week timeline for that plan.
Also in this lesson, we’ll talk about what happens after your next quarter. Leaders think about what's coming in the longer term. We’ll run through the process of tracking KPIs over time to determine how you'll help your company hit those longer-term north star targets. While setting projections for 6 to 12 months out can feel messy (and even scary) at first, this process will force you to think about your role long-term and help demonstrate marketing’s (and your) business value.
90-Day Marketing Plan [Google Doc]
90-Day Marketing Plan Timeline (Gantt Chart) [Template] [Google Sheet]
Building Your 90-Day Marketing Plan Lesson Slides [PDF]
Projections & Planning Sheet Template [Google Sheet]
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Lesson
12
Building Your 90-Day Marketing Plan
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