Clarifying Your SaaS' Competitive Landscape

Lesson

20

The advice "ignore your competitors" is a mistake. Learn why it's critical to understand the competitive landscape you're in, and how to quickly identify the top alternative, direct, and indirect competing solutions solutions your ideal customers evaluate you against.

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Itemize competitors within your top 3-4 "struggles"
Theme competing solutions by type
Add to your Customer JTBD brief

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Stop Ignoring Your Competitors And Learn How To Do Competitor Analysis Instead from the Product Habits Blog‍
Why Half of All SaaS Companies Will Go Out of Business by Tyler Zeman‍
Should You Focus on Your Competition? by Neel Desai‍
ProfitWell's Patrick Campbell on the SaaS business fundamentals to focus on — and the best practice BS to ignore by Lucy Fuggle‍
Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More including insights from April Dunford‍
Stop Obsessing About Your Competitors by Lincoln Murphy

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Your Top-Priority Customer JTBD

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