Lesson
4
Knowing your company’s purpose and your product’s position in the market are important -- but they’re only half the battle. Successful marketing also requires a deep understanding of who your customers are, what motivates them, and why they chose your product.
In this lesson, you’ll learn how to conduct basic customer research, so you can uncover these crucial customer insights -- and leverage them to make smarter decisions about your positioning, messaging, and marketing strategy.
Customer Survey & Interview Resources [Google Doc]
25 Customer Interview Questions [Google Doc]
Website Visitor Survey Resources [Google Doc]
Effective Customer Research Lesson Slides [PDF]
This lesson doesn't include any additional materials.
Goal: collect 25-50 customer responses minimum over the next several weeks
Goal: collect 25-50 website visitor responses minimum over the next several weeks
This lesson doesn't include any additional action items.
Lesson
4
Effective Customer Research
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