Learning from your Website Visitors

Lesson

14

Learn the best practices of running a high-impact website survey, as well as what tools to implement to ensure your website is set up to help you learn from visitors.

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  • Decide whether to target your survey toward a subset of visitors, or keep it broad for all visitors
  • Build your survey
  • Test and launch your survey
  • If possible, set up your site to gather complementary data (via heat maps, user session recordings)

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Learning from your Target Audience

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Learning from your Target Audience

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