Lesson
9
Using what you’ve learnt from early brand development and your customer research, now it's time to pull all of your learnings together into a cohesive resource for marketing (and other departments as well) to build truly customer-centric strategies.
In this lesson, we'll discuss what customer experience is, why it's so valuable to you and the 6-step process of mapping your customers’ experience for your business, from awareness through to loyalty.
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Lesson
9
Mapping the Customer Experience
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