The State of Your SaaS

Lesson

3

Shifting your company toward a customer-led approach is hard. To succeed, you'll need to zoom in on a critical business opportunity for your company.

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Review your company's growth projections
Schedule 1:1s, if needed
Narrow down options to the most critical opportunity

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80% of Your Culture is Your Founder by First Round Review
Managing Organizational Change by Gartner
Why We Need to Rethink Organizational Change Management by Carsten Tams
Changing Change Management by McKinsey & Company
Why Most Companies Fail at Moving Up or Down Market by Brian Balfour
SaaS Churn Rate: What's Acceptable? by Lincoln Murphy
The Customer Acquisition Cost (CAC) Myth and Misguided Optimization by Lincoln Murphy
SaaS Freemium Customer Acquisition Costs by Lincoln Murphy
SaaS Conversion Survey Results by Alex Turnbull
The Cycle of Marketing Meh by April Dunford

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Championing Customer-Led Growth

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