What is Customer-Led Growth?

Lesson

1

Find out what Customer-Led Growth is, how it compares to other growth models and why it's so critical for SaaS.

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State of Marketing Strategy Report 2019 by CoSchedule
Customer Research: Benchmarks and Common Mistakes by Patrick Campbell
Empowering the Data-Drive Customer Strategy by CMO Council
75% of Cross-Functional Teams are Dysfunctional by Behnam Tabrizi
Data Shows Our Addiction to Acquisition-Based Growth is Getting Worse by Patrick Campbell
Prescription for Cutting Costs by Fred Reichheld
Mastering the Art of the Outcome: How Guru Turned Customer Success into a Company Cornerstone by First Round Review
Get Inside Your Buyers Head - Improve Conversion Rates by David Skok

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