Top Lessons in Strategic Thinking for SaaS Marketers

June 27, 2018

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

This workshop is a collection of the top lessons in "strategic thinking" for SaaS marketers, compiled from some killer past workshops of this season.What's in this workshop:

  • The marketing "wheel of death," and how to avoid it
  • "Easy questions" vs "hard questions" in marketing, and how to make sure you're asking the right ones
  • What a "strategy" even is, anyway
  • The difference between micro-ownership and macro-ownership...and how to make sure you're focused on the more important one
  • Why marketing is everything, and everything is marketing...and what that means for your relationships with other departments

We hope this workshop helps you step back from your day-to-day chaos, and give you a few specific, tactical ways to think more strategically + be awesome at work 🏆

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Georgiana Laudi & Claire Suellentrop

We're Gia Laudi and Claire Suellentrop, co-authors of Forget The Funnel. We co-founded the consultancy of the same name, now Customer Led, to help SaaS teams grow by understanding why their best customers actually buy. This is one of the resources we built together along the way. Learn more about us here.

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