When you're developing messaging for a new product or feature, it's important to build one, clear storyline about how a hero (your customer) defeats a single enemy (the struggle they experience, that your product helps them overcome). This template will help you frame the narrative around your product, which will then inform how you'll talk about your product across all your marketing and sales efforts.
Nandini Jammi
Nandini Jammi is a copywriter and product messaging expert. She specializes in helping B2B companies launch new products and reposition existing ones. She is also Founding Organizer at Sleeping Giants, the Webby-award winning social media campaign dedicated to making bigotry less profitable. She was named by Business Insider as one of 23 industry leaders “fixing” digital advertising in 2018 and has been recognized as one of 30 women shaping the B2B marketing space.